At Bell’Assai Bistro, we believe great food and warm hospitality have the power to bring people together—and at the heart of our business is a dynamic mother-daughter team who live that belief every day. Based in Silver Lake, Wisconsin, Bell’Assai is proudly operated by Becky and Ellie Rovik, whose combined passion, creativity, and experience drive everything we do. From our mobile food and beverage venture to our thoughtfully crafted menus, our story is rooted in family and fueled by flavor.

We specialize in elevated nutrition, using all-natural and organic ingredients whenever possible. Our offerings are thoughtfully designed to serve guests with a range of dietary needs—whether gluten-free, dairy-free, plant-based, or allergen-conscious—without ever compromising on taste or quality.

Meet Becky Rovik – Owner & General Manager
Becky Rovik brings more than 30 years of entrepreneurial and leadership experience to Bell’Assai. A Marquette University graduate with a degree in Business Administration, Becky’s career spans multiple industries—including human resources, retail/service, and small business management. She successfully owned and operated a custom bridal boutique for 15 years and has held strategic leadership roles throughout her professional journey. As the owner and general manager of Rovik Ventures, doing business as Bell’Assai, Becky oversees the operational vision, business development, and long-term growth strategy, ensuring the foundation of the business is as strong as its culinary offerings.

Meet Ellie Rovik – Culinary Director & Operations Manager
Ellie Rovik brings a vibrant blend of culinary creativity and hands-on industry experience to Bell’Assai. She is currently advancing her education at Auguste Escoffier School of Culinary Arts while completing a degree in Holistic Nutrition and Wellness. Ellie’s background includes managing successful cafes and coffeehouses across Wisconsin, where she developed a deep understanding of kitchen operations, menu development, and guest service. At Bell’Assai Bistro, Ellie leads the food and beverage side of the business, ensuring every dish meets her high standards for quality, flavor, presentation, and nutritional integrity. Her commitment to elevated nutrition and hospitality helps shape the distinctive culinary experience that sets Bell’Assai apart.

Why It Works
Together, Becky and Ellie form a powerhouse partnership. Becky’s strategic business mindset blends seamlessly with Ellie’s culinary vision and operational expertise. This synergy allows us to deliver not only high-quality food and beverages but also memorable experiences that keep our customers coming back.

Whether we’re serving up gourmet bites at a special event or crafting new seasonal menus, our goal is simple: to share food that’s made with care, served with heart, and guided by our commitment to health-conscious, flavorful dining. We’re proud to be a family-run business that values authenticity, quality, and connection.

Welcome to Bell’Assai. We're glad you're here.